We value your right to privacy and make every effort to protect your personal data in accordance with the applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and national implementing legislation.

In this Privacy Policy, we want to inform you in clear terms about what personal data we collect from you, for what purposes we will process this data, the legal basis for this processing, to whom your personal data may be transferred, how long we will retain your data, how we will protect your data and what rights you have with regard to the processing of your personal data.

  1. Who are we?

Kinecoach VH is a limited liability company incorporated under Belgian law, having its registered office at Lekkestraat 18, 1840 Londerzeel (Belgium), registered with the Crossroads Bank for Enterprises under number 0691.591.687 (“Kinecoach”, “we” or “us”).

Kinecoach has set up a platform, consisting of a mobile software application equipped with iOS and Android (the “Sweevy App”) and a web platform for professionals (the “Sweevy Platform”), which aims to assist physical therapy practices and personal trainers in the digitalization of their services. In the context of these activities, we collect, hold, disclose and/or otherwise process personal data. Pursuant to the applicable data protection legislation, we qualify as the ‘data controller’ with respect to these personal data.

  1. Whose personal data do we collect?

In the context of our business (as described above), we process personal data of professional and non-professional users who subscribe to the Sweevy Platform and/or the Sweevy App, of prospects, of persons who subscribe to our electronic newsletter, of visitors of our website, and of contact persons at professional users of the Sweevy Platform and/or the Sweevy App.

  1. what personal data do we collect?

We may collect the following personal data about you insofar as this information is relevant for the purposes for which we need it, as explained under title 4 below. Anytime certain information is mandatory and other information is optional, this shall be clearly indicated as such, so that you can choose whether or not to provide us such information.

Identification and contact information

Personal identification data: name, surname, address, country, telephone number, e-mail address, if applicable company name and number

Passwords and account information of persons subscribing to the Sweevy Platform and/or Sweevy App

Electronic identification data: information collected via cookies (read our Cookie policy)

Financial information

Bank account numbers (only the last 4 numbers) and payment provider

Financial transactions: amounts that you have to pay and have paid, overview of the payments, etc.

Personal characteristics

Personal details: date of birth, sex, language

Profession and employment

Company or organization, function

Image recordings

Camera and/or video recordings

Health data

Data relating to physical health (e.g. medical file, diagnosis, treatments)


Other data you provide to us

  1. For what purposes do we use your personal data?

We may use your personal data fort he following purposes:

For your perfect information, you can find hereinafter the legal grounds applicable to these processing activities:

Note that you have the right to withdraw that consent at any time, free of charge, and without this having any negative implications for you. You may do so by e-mail (see below) or via the opt-out link included in each of our marketing mailings.

Note that you have the right to withdraw that consent at any time, free of charge, and without this having any negative implications for you. You may do so by e-mail (see below).

  1. With whom do we share your personal data?

We may disclose your personal information tot he following parties:

We will implement appropriate safeguards when transferring your personal data to third parties. If necessary, we will for example conclude a data transfer or a processing agreement specifying the limitations to the use of your personal data and the obligations with respect to the security of your personal data.

Your personal data will not be lent or sold to third parties for marketing purposes without your prior explicit consent. Your personal data will not be transferred to countries outside the European Economic Area.

  1. How long do we store your personal data?

Your personal data will not be stored for longer than is necessary in relation to the purposes for which we process them (as listed above). Afterwards it is still possible that they can be found in our back-ups or archives, but they will no longer be actively processed in a file.

More specifically, the following retention guidelines are applied by us:

Only where we are legally obliged to, or where this is necessary for defending our interests in the context of judicial proceedings (e.g. in case of a dispute), we will store the personal data for longer periods.

More information on our retention periods is available upon simple request.

  1. How do we protect your personal data

We will implement the necessary administrative, technical and organizational measures for ensuring a level of security appropriate to the specific risks that we have identified.

We protect your personal data against destruction, loss, alteration, unauthorized disclosure of or access to personal data transmitted, stored or otherwise processed.

Further, we seek to ensure that we keep your personal data accurate and up to date. In view thereof, we kindly request you to inform us of any changes to your personal data (such as a change in your contact details).

More information on our protection measures is available upon simple request.

  1. What are your rights and how can you exercise them?

Within the limits defined by articles 15-22 of the GDPR, you have the following legal rights with respect to your personal data:

You can exercise the aforementioned rights by sending an e-mail to , or in case of the right to object to direct marketing also via the opt-out link included in our marketing e-mails.

The exercise of these rights is in principle free of charge. Only where requests are manifestly unfounded or excessive we may charge a reasonable fee.

We aim to respond your requests or questions as quickly as possible. We might request a proof of identity in advance in order to double-check your request.

For further information and advice on the above rights, please visit the website of the Data Protection Authority:

Finally, you also have the right at any time to lodge a complaint with the Data Protection Authority in connection with the processing of your personal data by us. You can reach the authority via or by regular mail at the following address:

Drukpersstraat 35
1000 Brussel

  1. Changes to this privacy policy

From time to time it may be necessary to change this Privacy Policy. When we post changes to the policy, we will change the date of the "latest update" at the bottom of this Privacy Policy. The most current version of this Privacy Policy will be available on our website at all times.

  1. Contact

If you have any questions or concerns about this Privacy Policy or the processing of your personal data by us, you may contact by e-mail at, or by regular mail to: Kinecoach VH BV, Lekkestraat 18, 1840 Londerzeel (Belgium).

Latest update: 16-06-2021